Why American Trucks Cost So Much

A 1960s trade war over imported poultry accidentally created a massive 25 percent tax on light trucks that still persists today. This strange retaliation meant to protect American chicken farmers permanently changed the U.S. auto market.

During the height of the Cold War, France and West Germany placed high tariffs on American chicken, prompting President Lyndon B. Johnson to strike back. He targeted light trucks to penalize European manufacturers, effectively blocking them from the American market for decades. This policy remains in effect today, significantly influencing which vehicles automakers build and sell in the United States. It is a classic example of how a temporary political spat can leave a permanent mark on an entire industry.