The Secret Science of Puffer Jackets
A puffer jacket does not actually keep you warm with feathers. Instead, it traps your body heat inside tiny air pockets created by the fluffiness of the down feathers.
Down feathers are not the same as standard bird feathers; they are the soft, insulating undercoating found beneath the tougher outer feathers. These clusters create a massive amount of loft that holds stagnant air close to your body. Because air is a terrible heat conductor, it acts as a thermal barrier that stops your warmth from escaping into the cold. This simple physics trick is why these jackets remain the gold standard for surviving freezing temperatures.
Source: Down jacket