The Powerful Egg Marketing Machine

A government-backed group exists solely to convince you to eat more eggs. Known for the legendary slogan The Incredible Edible Egg, they once aggressively fought against a vegan mayo startup to protect the egg industry.

This organization operates as a checkoff program, meaning egg producers contribute fees to fund national advertising campaigns. Their influence is so massive that they famously triggered a legal battle against a plant-based company that used an egg image on their mayonnaise jar. It turns out that your breakfast choices are often backed by sophisticated, federally overseen marketing strategies.