The Origins of the Human Sandwich

You are the sandwich in a human billboard. This clever advertising tool uses two boards hinged at the shoulders, effectively trapping a person between two signs to display messages on both sides.

This unique form of outdoor marketing has been around for centuries, transforming everyday pedestrians into mobile advertisements. By hanging the boards from the shoulders, the human carrier becomes a living, moving storefront. While modern versions often sit on sidewalks, the original design relied on people to navigate busy streets and grab the attention of passersby. It is a quirky, low-tech way to ensure a brand message is seen from every angle.