Heir to the Fiat Automotive Dynasty

Lapo Elkann is a member of the legendary Agnelli family, which has shaped the Italian automotive industry for over a century. Despite his deep family roots at Fiat, he has forged his own path through diverse branding and design ventures.

As the great-grandson of the founder of Fiat, Lapo was born into one of Europe's most influential industrial dynasties. While his brother John Elkann carries the torch of the family business, Lapo turned his creative energy toward building his own custom design houses. His portfolio includes managing major brand promotions for Ferrari and founding innovative companies focused on luxury customization. He remains a prominent fixture in Italian culture, balancing his heritage with his own entrepreneurial flair.