The Silicon Valley Brand Built In China

Despite its American headquarters in San Jose, Lexar is now a subsidiary of a Chinese tech giant. While the brand is synonymous with high-end memory cards used by photographers, its ownership shifted entirely abroad in 2017.

Lexar established itself as a premier name in flash memory during the rise of digital photography. When the company was acquired by the Shenzhen-based firm Longsys, it marked a major shift in the global hardware supply chain. Even under new ownership, the brand continues to focus on high-speed storage products for professional cameras and mobile devices. It serves as a fascinating example of how global tech identities can evolve through international acquisitions.