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The Secret Science of Menu Design

The Secret Science of Menu Design

Restaurants do not just list food items to inform you; they use psychological tricks to influence your spending. By shifting your attention to high-margin dishes, they nudge you toward buying more than you intended.

Designers use specific layouts, like placing expensive items in the top right corner, to capture your eyes immediately. They often remove dollar signs to make you feel less pain when spending money. Some menus even use descriptive adjectives or nostalgic names to make simple dishes seem more premium. It is a subtle form of engineering designed to turn every diner into a higher-value customer.

Source: Menu engineering

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