The K-Pop Star Who Conquered Asia

Before the modern K-pop explosion, Rain became a massive international icon by selling over a million copies of his breakout album across Asia. He single-handedly paved the way for global Korean acts.

Long before current groups topped global charts, Jung Ji-hoon captivated audiences with his intense dance performances and vocal talent. His 2004 hit It is Raining turned him into a household name far beyond his home country. His massive success proved that South Korean music could achieve significant mainstream appeal on a continental scale. This achievement laid the crucial foundation for the current worldwide surge in popularity for Korean entertainment.