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Technology

The Company That Rented Computers

The Company That Rented Computers

You might know CRL as a classic video game studio, but the name actually stands for Computer Rentals Limited. They started out by leasing hardware before pivoting to create iconic titles.

During the early 1980s, the firm focused on renting out microcomputers to businesses and individuals across London. Eventually, they realized that software was the true goldmine and transitioned into a game publisher. They became famous for their unique, often bizarre catalog of British home computer games. It is a classic example of a business pivoting entirely away from its original purpose to find success.

Source: CRL Group

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